We’ve been working with a lot of startups and early stage businesses lately, so we thought it’d be helpful to host a workshop focusing on the key metrics to monitor on membership websites.

For starters, by “membership website” we’re simply referring to any online business that drives revenue through paid subscriptions – i.e. users pay you a monthly/annual fee to subscribe to your site.

Now that we have context, let’s talk about the key metrics for any membership site.